News

Oprah has everything – even her own Starbucks drink

Oprah has everything – even her own Starbucks drink

DRINK LIKE OPRAH: For each Teavana "Oprah Chai" product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education. Photo: Reuters

(SEATTLE) – Starbucks Corp will add a celebrity blend to its big tea push when it debuts “Oprah Chai,” a tea-based drink created by media mogul Oprah Winfrey.

Winfrey and Starbucks’ chief Howard Schultz clinked tea cups on Wednesday at the company’s annual meeting as they announced the new brew, which will go on sale at Starbucks and Teavana stores in the United States and Canada on April 29.

Starbucks, the world’s biggest coffee chain, is looking to tea as a way to keep expanding its sales as competition grows in the coffee market and it continues moving into new global markets.

“We are going to elevate the tea experience in the same way we did for coffee,” Schultz said, adding that partnering with Oprah “is a strong next step forward in accomplishing this objective.”

Starbucks said Winfrey developed the tea with Teavana’s teaologist Naoko Tsunoda.

Winfrey, a tea aficionado, said her taste runs toward the spicy, robust and fuller-bodied. And to that end, “Oprah Chai” is a blend of tea infused with cinnamon, ginger, cardamom and cloves, and will be sold in tins or as prepared tea lattes.

For each Teavana “Oprah Chai” product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education.

According to The Tea Association of the USA, tea is the most widely consumed beverage in the world next to water. While tea is the more popular beverage, coffee is king when it comes to sales.

Global coffee retail sales were $75.7 billion in 2012 compared to $40.7 billion for tea, according to market research firm Euromonitor International.

Seattle-based Starbucks’ $620 million purchase of tea store chain Teavana Holdings Inc in 2012 was its largest acquisition to date.

(Reporting by Bill Rigby in Seattle and Lisa Baertlein in Los Angeles; editing by Andrew Hay, Bernard Orr)

Recent Headlines

2 hours ago in Sports

Congressman charges NFL with wrongdoing

pallone1614461738670

A senior House Democrat has found that National Football League officials improperly sought to influence a government study on the link between football and brain disease.

2 hours ago in Sports

Tom Brady continues his fight with NFL

25-overlay-6

New England Patriots quarterback Tom Brady on Monday asked a U.S. appeals court to reconsider its ruling reinstating his "Deflategate" four-game suspension, saying the decision runs contrary to federal labor law.

2 hours ago in Music

Paul McCartney says he almost quit music in the early ’70s

paulmccartney

In a new interview, the rocker reveals he went wild in the years after the Fab Four called it quits, and his band Wings helped him straighten out and rediscover his love for music.

3 hours ago in Music

Ozzy gets a train

ozzy420467453452

The rocker is to have a Midland Metro tram named after him in his native Birmingham, England, and Ozzy will meet the caboose on Thursday.

3 hours ago in Sports

Pavelski, Ward carry Sharks within a win of finals

sharksbluesREUTERS

Joe Pavelski scored his second goal of the game 16 seconds into the third period as the San Jose Sharks beat the St. Louis Blues 6-3 on Monday to put them one win away from their first Stanley Cup finals.