News

Jay Z sets sights on boxing

Jay Z sets sights on boxing

EXPANDING HIS EMPIRE: Jay Z's Roc Nation Sports already represents the likes of basketball star Kevin Durant and New York Yankees pitcher CC Sabathia, but the agency has yet to sign any boxers to its roster. Photo: Associated Press

Rapper-turned-sports agent Jay Z is venturing into the boxing world and has his sights set on turning unknown fighters into celebrities.

The hip-hop mogul and his Roc Nation Sports agency recently obtained a license to promote bouts in his hometown of New York City and Boston, Massachusetts, according to ESPN.com.

Veteran boxing executive Dave Itskowitch has been hired to run the new division, and tells the sports website they are positive the company can create a celebrity status for boxers in the U.S., reaching a similar level to that of professionals in other popular sports, including football and basketball.

Itskowitch says, “We’re looking to make an immediate and dramatic impact on the sport… We’re going to brand Roc Nation Sports fighters, and we’re confident that branding will lead to financial opportunities both in and out of the ring that will be available nowhere else.”

Jay Z’s Roc Nation Sports already represents the likes of basketball star Kevin Durant and New York Yankees pitcher CC Sabathia, but the agency has yet to sign any boxers to its roster.

Recent Headlines

in Black Friday, Viral Videos

WATCH: What ‘Black Friday’ would look like as a scary movie

20-overlay6

Black Friday would be a scary shopping experience if it got the Hollywood treatment.

in Sports

FSU remains No. 1

floridastate

Florida State remains No. 1 with Alabama No. 2, Oregon third and Mississippi State fourth.

in Music

The Beatles’ ‘Abbey Road’ pics fetch $230K

abbeyroad

Six discarded images from the iconic album shoot have been sold at auction.

in Music

Amy Adams starring in Janis Joplin biopic

amyadams

The movie is expected to start filming next year.

in Sports, Viral Videos

WATCH: Odell Beckham’s amazing catch

11-overlay3

It could be the greatest catch of his career: Watch Giants' wide receiver Odell Beckham pull in a TD with just one hand.